The Art of the Pitch
On Monday, November 5, Team Spogo will be pitching at the UltraLight Startup Investor Feedback Forum and Pitch Showdown here in Boston. If you are around, we’d love to have you come out and support us! Click the link above for details.
At the showdown, we’ll only have 2 minutes to pitch Spogo. As many of you know, we could talk about Spogo for hours on end, but on Monday, we’re forced to get our idea across in an extremely limited amount of time. Perfecting this type of elevator pitch is crucial for startups. Whether you’re presenting in front of a crowd of investors, creating a video to put up on your website, or pitching to your own mother in the kitchen, those few minutes are make or break.
The difficulty in an elevator type pitch is boiling down your idea so that it is succinct, engaging and thought-provoking. You need to engage the audience immediately, and leave them wanting to know more at the end. With that said, I thought I’d share a couple short pitches with you this morning. Each has a unique setting, style and delivery – yet they are all effective.
One of my favorites of all time, the Dollar Shave Club pitch video is not only hilarious, but it’s informative and convincing.
From TV series Mad Med, Don Draper connects with you on an emotional level and somehow makes you want to buy an old photograph slide machine.
Bizarre doesn’t begin to describe this pitch. But it worked. (skip to 2 minute mark)